The ADA selected Harborside of Huntington, New York, as its exclusive agent for advertising and sponsorship sales, effective immediately for advertising and sponsorship programs that deploy on or after Jan. 1, 2022.
Harborside will be responsible for advertising and sponsorship sales for a product portfolio that includes publications, database licensing, SmileCon and other meetings, coding resources, custom surveys, continuing education, customized patient education and more.
“We selected Harborside after a rigorous review process,” said Jim Goodman, senior vice president of the ADA’s Business Group, in an ADA news release . “They use sophisticated techniques to communicate sponsors’ messages in ways that provide engagement leading to sales — what advertisers and sponsors really want. In addition, Harborside’s deep understanding of the health care space, proven success with scholarly, scientific publications, as well as business and news publications, made them the ideal partner to support the ADA’s efforts to use its multiple channels to match sponsorship messaging with audience in data-driven and effective campaigns.”
Anthony Cutrone, Harborside president, said, “Harborside is delighted to partner with the ADA on their magnificent product portfolio, which includes the premier sources of information for the dental profession. We thank our colleagues at the ADA for their selection and look forward to working with the many companies who help support the ADA’s important work as strong advocates for public health while growing their own businesses.”
The sales agreement includes advertising and sponsorships for these ADA resources:
JADA, JADA Foundational Science and PracticeUpdate Clinical Dentistry are published in partnership with Elsevier.
“We are thrilled to announce this strategic partnership to support our advertisers’ objectives, using the ADA’s market-leading positions with the best-read publications in the industry and world-class events that expand their connection with our members,” Mr. Goodman said.