ADA proposed budget for 2023 invests in digital transformation

Proposal to increase dues by $14

The proposed ADA budget for 2023 enables a year of transition toward growth and accountability and includes a large investment into a digital transformation for the Association, according to ADA leaders.

The ADA is investing heavily in digital interaction with members, including customer relationship management software that will replace the current system and transform the ADA's interactions with members and customers, according to a presentation Ted Sherwin, D.D.S., ADA treasurer, made to the Board of Trustees in August.

"While older systems focused on just processing the membership itself, the combination of the new software will allow us to focus on the individual member and provide the information specific to that individual, sometimes even before they know they want it," said Cesar R. Sabates, ADA president. "In addition, the migration to these platforms will give us the ability to put the extensive and valuable ADA content and member benefits right at your fingertips through vastly improved mobile experiences."

For 2023, the Board is recommending, per House of Delegates Resolution 14H-2019, an operating budget of $147,955,000 in expenses and $146,007,000 in revenues. It is also recommending a dues increase of $14 from 2022. This would set 2023 dues levels at $596. The recommendation goes to the House of Delegates, which meets in Houston in October.

The House resolution from 2019 asked the Board to propose dues adjustments based on a five-year consumer price increase, which yields for a much lower increase for 2023 than signaled by current inflation.

ADA Bylaws tasks the ADA Treasurer with oversight of Association finances and designing and developing the budget in concert with the Board of Trustees. The House of Delegates is in charge of approving the budget.

"The 2023 budget builds on recovery of revenues since the2020 COVID crisis and funds programs to improve our focus on customer needs by transforming our digital infrastructure to help us better serve our members," Dr. Sherwin said. "We are using the ADA's strong reserves to help fund operations with investment proceeds. Reserves also fund major upgrades in our digital management systems that help connect our tripartite governance in a way that better serves our members. Later this year, we will see some of our investments come to fruition with the rollout of ADA's new phone app. In future years, dentists will find great value in quickly and easily accessing the ADA's many resources including its large library of information, services, and products that can help members be successful."

The ADA House of Delegates will convene Oct. 15-18 in Houston at the Marriott Marquis Houston. Board Report 2, which contains the budget presentation, and other reports and resolutions for the 2022 House are available in the members-only section of, contained in the Committee A reports and resolutions document.

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