ADA invests in Pearl
Innovation Advisory Committee advises Board of Trustees on investments
The American Dental Association has invested in Pearl, a dental artificial intelligence company.
This is the third investment by the ADA in a dental company following previous investments in Oral Genome and Overjet. The investments, which come from ADA reserves, are strictly financial and not an endorsement of any products offered by the companies.
The investments were recommended by the ADA Innovation Advisory Committee, which was established in 2023 to advise the ADA Board of Trustees on strategic initiatives, investments and other topics related to new products and services. The advisory committee consists of two ADA trustees and five entrepreneurs, one of whom is a dentist.
“To evolve and serve the dental profession and the public, we focus on identifying and supporting forward-thinking businesses that are re-envisioning the needs of the industry, both from a technology and clinical practice perspective,” said Roger Liew, chair of the committee. “Investing in Pearl represents our ongoing commitment to transformational dentistry that positively impacts the industry, as well as the oral and overall health of the public.”
Pearl’s portfolio supports dental disease detection, patient education, insurance verification and integration of AI data to help dentists potentially enhance their practices.
“Receiving an investment from the ADA, which has been driving our industry forward for over 160 years, validates AI as a pivotal technology in modern dentistry, while also underscoring the importance of innovative solutions like Pearl’s that can positively shape the way dentists serve and care for their patients,” said Ophir Tanz, founder and CEO of Pearl.
