Organization for Safety, Asepsis and Prevention rebrands as Association for Dental Safety

Member benefits, services are unchanged

The Organization for Safety, Asepsis and Prevention, which promotes patient and provider safety and dental infection prevention, is now the Association for Dental Safety.

OSAP announced the rebranding May 31 during its annual conference. The organization decided to refresh its brand identity to better reflect its values, vision and commitment to members and stakeholders, according to a news release.

"Our decision to rebrand to ADS represents an exciting milestone in our 40-year journey as an organization," Executive Director Michelle Lee said in the release. "As we continue to evolve and grow, it's essential for our brand to resonate with the diverse dental community. We believe that ADS captures the spirit of who we are and signals our dedication to patient and provider safety, science-based learning, integrity, competent community, and collaborative leadership."

The rebranding process involved collaboration with stakeholders and branding experts to ensure the new name accurately reflects the organization’s core values and strategic direction. The organization is also introducing an updated logo and visual identity to complete the rebranding process.

Members can expect a seamless transition, with all existing benefits and services remaining unchanged, according to the release. Visit osap.org for the latest updates as OSAP transitions to the Association for Dental Safety over the next few weeks.