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2024 could be ‘make or break’ for small business owners

A recent survey of 2,000 small business owners found about 40% believe 2024 will be a “make-or-break” year for their businesses.

Nearly half reported their businesses performed somewhat or much better than anticipated in 2023.

While more than 70% of the owners said they are feeling optimistic, about a third are worried they won’t survive through the end of the year. Their main concerns for 2024 include inflation/economic conditions; the need to raise prices; rising competition; the need to update their technology but not having the budget to do so; and the feeling the technology they use is getting outdated.

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The article presented here is intended to inform you about the broader media perspective on dentistry, regardless of its alignment with the ADA's stance. It is important to note that publication of an article does not imply the ADA's endorsement, agreement, or promotion of its content.


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