Coca-Cola to launch cane sugar version in U.S.

Coca-Cola beat quarterly earnings expectations, driven by higher prices despite a dip in global sales volumes. The company announced it will introduce a cane sugar-sweetened Coke in the U.S. following a push by President Donald Trump, a move aligning with consumer demand and recent health campaigns.
Comparable revenue rose 2.5% to $12.62 billion for the quarter ending June 27, exceeding the $12.54 billion estimate, Reuters reported. Earnings reached 87 cents per share, above analysts’ forecast of 83 cents. Volumes fell 1%, largely due to declines in Mexico, India, and the U.S., but price increases of 6% helped offset the drop.
CEO James Quincey said the new cane sugar product will “complement” Coca-Cola’s existing offerings, and the company is using “the whole toolkit available of sweetening options.” Coca-Cola already sells cane sugar versions in markets like Mexico and in select U.S. stores.
However, analysts warn that switching to cane sugar could raise costs and strain supply chains. The company also cited ongoing pressures from aluminum tariffs and shifting consumer budgets.
Volumes in North America dropped, in part due to a boycott by Hispanic consumers over viral layoff-related claims, though Coca-Cola says that impact has largely subsided, according to Reuters. Coca-Cola Zero Sugar saw strong growth, with volumes up 14%.
Read more: Reuters
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