Tooth Fairy giving slows

Delta Dental poll findings found that the average value of a single lost tooth during the past year declined by 6% from $6.23 to $5.84, marking the first year-over-year decline in Tooth Fairy giving in five years.

"Delta Dental has tracked U.S. Tooth Fairy giving trends for 26 years as a timely way to spotlight the importance of children's oral health," said Gabriella Ferroni, senior director of strategic communications for Delta Dental Plans Association. "It is not a surprise to see she tightened her purse strings following last year's record high. Despite the more economical reward, Tooth Fairy giving is a fun conversation starter to encourage good oral hygiene habits at an early age." 

Historically, the poll has typically mirrored the economy's overall direction, tracking with the trends of Standard & Poor's 500 Index, but the average value of a single lost tooth decreased 6% over the past year, while the S&P 500 experienced a 20% increase during the same period, according to the poll. 

Read more: PR Newswire

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