'Together, we thrive'

New campaign shows the power of possibilities, unity in membership


The ADA’s new campaign, Together, We Thrive, highlights the Power of Three — or power of membership at the local, state and national level — in shaping the future of each member’s life and career as well as the future of the dental profession.

The campaign launched Aug. 15 with a video emphasizing how partnership in the tripartite amplify dentists’ voices in advocacy; support innovations in scientific research, standards, dental benefits and licensure; and strengthen the community of dentistry’s role in improving oral health locally, nationally and globally.

ADA President George R. Shepley, D.D.S., Tanya Sue Maestas, D.D.S., a public health dentist in El Paso, Texas and New Dentist Committee representative to the Council on Communications and James Lee, D.M.D., a general dentist in Malden, Massachusetts and chair of the ADA New Dentist Committee are featured in the four-minute video.

“With so much on the horizon for dentistry—and so much at stake—one thing is certain: We are indeed better together—local, state, and national—in our pursuit of helping dentists succeed and advancing oral health for all,” said Dr. Shepley. “The Tripartite has brought the profession forward and will continue to carry us through the future.”

Dr. Maestas said that membership matters because it gives members the power of possibility when accessing new innovations in membership and resources. This includes modernizing membership platforms to provide a seamless experience for users and offering tools like the ADA Member App, the award-winning Dental Sound Bites podcast, virtual reality continuing education platforms, interactive licensure tools, and – coming soon – a new member loyalty program that will allow members to access the member benefits best suited to their needs and getting rewarded for it.

Membership also provides the power of a unified voice and protecting dentists’ interests said Dr. Lee. Many members, he noted, may not realize that 75% of their tripartite dues is actually reinvested in activities that shape the future of their individual career and life goals as well as the future of the profession — including legislative advocacy at the local, state and national levels on issues such as licensure portability and dental benefits reforms and that members always have national representation on the issues that are most important to them.

The video is available on the ADA YouTube channel and

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